The concept of the club is educationally based where one can learn from another. The real concept of the club is “It’s OK to be at the top but you don’t have to be alone”. That is really the essence of the club where members can talk with one another and bounce ideas off each other in a non-threatening and confidential environment. The objective is to help members’ make their businesses more efficient and improve their personal life simultaneously. Through affiliations with major universities, educational institutes and knowledge partners, CEO Clubs endeavours to advance the learning of its members and make them more efficient in dealing with the challenges of life which accompany the growth in business.