Roxana Jaffar


Roxana Jaffer started an early career in the UK with crucial roles in business takeovers and asset management as well as an extremely successful Managing Director for start-up ventures.
Reputed for identifying potential and achieving goals, it was no surprise for Ms. Jaffer to get an offer to administer two hotel projects in Dubai for a UK partnership firm.
She states: “I learnt the ropes of project managing architectural work going up hoists in 47degree heat in July, inspecting progress on structural work as each floor got laid and checking if foundations were to international standards.
I became CEO of an enterprise in a country that was new, a culture that was foreign, a trade where I had no experience and a work ethic that was strange. Despite the recession, all I knew was that success would avail. Success could only be grasped through self-awareness. I learnt to laugh at my inadequacies and strengthen weaknesses with the right acumen in the team.”
Roxana has just added to her professional acumen of finance and management skills from City of London University and Imperial College respectively, an MBA degree with University of Liverpool in Leadership. Both the degree and the Dissertation titled “Servant Leadership: A must for the 21st Century Global Leader” earned her a merit.

She exercised this leadership style in her workplace which in her belief is the main reason why she was able to create “A Brand within a Brand” as the CEO of the Holiday Inn Dubai – Al Barsha, a hotel that is part of a global brand. The establishment, under Roxana’s tutelage operates as a 4 Star establishment, yet giving the 5 Star arena a competitive edge.

The architect of “Loves You Campaign” – a CSR endeavour with a difference – has enabled to inculcate in her work force of around 300 employees an ethos of going beyond oneself and giving to build civil society. Today Roxana is proud to announce that she is a partner with the United Nations in their endeavour of the World Food cholesterol lowering Programme.

Further her social entrepreneurship spans to the formation of abcF – ‘Advent in building Human Capital”, an NGO that delivers a specially formulated curriculum, “English for Hospitality Professionals” to build human capital in India, Pakistan and Tanzania, so participants are developed to take up ideal employment in hospitality

Her earlier experience with Dunkin Donuts in UK in her formative years has assisted in restaurants under her initiation “The Royal Budha” (Thai) , “Gharana” (Indian) and Xennya Terrace (Arabic lounge) to become not only award winners but are brands that are rated high in Trip Advisor ratings.
On a more informal standing, you often see Roxana making presentations at seminars, or winning Bridge trophies or running marathons! This is in keeping with her belief that Bridge for the mind, meditation for the soul and exercise for the body have enabled her to become a well grounded person. It is no wonder she exudes vast energy and humour in every walk of life she takes up.